Sweet Protection Web 0910

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Sweet Protection Web 0910

Client: Sweet Protection

Services: Design / Programming / Flash

Description: Once a year, we design and program a new seasonal website for Sweet Protection. Based on many of the innovations from last years website, the 0910 site was another step into a new and improved direction.

Among the strategic and technical new features is a super sweet newsletter signup as one of three equally weighted sections of the landing page, next to "snow" and "whitewater" as their two main markets/collections. The placement and design of this feature has resulted in a record breaking average of 8-10 new signups each and every day and a total of 1300+ recipients for the first newsletter sent in February 2010, after launching in September 2009. Needless to say, that is a LOT more valuable direct marketing potential than you’d get with a little “newsletter” text link somewhere. The newsletter is based on the Red Rabbits Campaign Mailer – It’s simple yet advanced, it’s functional to perfection and of course: it’s beautiful! Click here to explore the perfect tool for email campaign creation and monitoring.

Launch project:
www.sweetprotection.com

More Sweet Protection:
View all projects for Sweet Protection