Sweet Protection catalog aw1011
Up close and personal (video edit)
Here’s an edit with some highlights from the Sweet Protection catalog for autumn/winter 2010/2011:
530 effective hours. 6 RR workers. 156 pages carefully designed. 289 product photos shot and retouched.
Contributors:
Kim (RR) – Project management, concept development and graphic design
Øyvind (RR) – Co concept development and product photography
André (RR) – Graphic illustration (the car), graphic production and product photo assistant
Andreas (RR) – Photo retouch (action and product photos) and graphic production
Christian (RR) – Product illustration (lower left)
Ole Magnus Saxegård (RR) – Motion graphics (video for ISPO, as displayed above)
Robert (RR) – Proof reading (american copywriter)
Ola (Sweet) – Text
Ståle (Sweet) – Product design and tech info
Maria Jones (Sweet team rider) – Product photo mannequin
Funky Sweet Chicken
T-shirt illustration for Sweet Protection
Our beloved Snake (André) customized one of his wicked and weird illustrations from his “book of oddity” on request from Sweet Protection. This is a limited print run and we’re the lucky owner(s) of 5 tees. So today became chicken day with matching t-shirts :)
Have a look:
Sweet Protection catalog aw1011
(champagne worthy awesomeness)
530 effective hours. 6 RR workers. 156 pages carefully designed. 289 product photos shot and retouched.
The brand new Sweet Protection catalog for autumn winter 2010/2011 is nothing short of champagne worthy awesomeness! We are way to modest to claim such a title for ourselves :), but we were inspired by the celebration photo we just received from the Sweet Protection office in Trysil.
(celebration photo from Sweet Protection)
Here’s a list of no less than 12 contributors for this single spread (above):
Kim (RR) – Project management, concept development and graphic design
Øyvind (RR) – Co concept development and product photography
André (RR) – Graphic illustration (the car), graphic production and product photo assistant
Andreas (RR) – Photo retouch (action and product photos) and graphic production
Christian (RR) – Product illustration (lower left)
Robert (RR) – Proof reading (american copywriter)
Ola (Sweet) – Text
Ståle (Sweet) – Product design and tech info
Maria Jones (Sweet team rider) – Product photo mannequin
Anna Segal (Sweet team rider) – Action and lifestyle photo model
Dan Carr (for Sweet) – Action photo
Nathan Abbott (for Sweet) – Lifestyle photos
This was just a taste! More catalog stuff coming when we get the time!
Loving Christmas from Red Rabbits (2009)
Click here to view animation:
http://www.redrabbits.com/blog/?card=christmas2009
DRINK (trade magazine)
Check out this (inky) cover we made for the latest issue of DRINK magazine. Kaaa-splat!
Web banner for FotoWare
Another animated flash banner for FotoWare is up and running. We explored the values and features of their new software release, and how to best communicate this to their target audience. From the outside, we found the most significant value to be the ability to search/browse for media across a wide range of sources (local servers, branch offices, online image banks) in the same program. A new slogan for FotoWare 7.0 arose through this process: “A world of digital assets in one client”
Funky product graphics
Stereo Wakeski Co. – The Standard 2010
Another cool illustration for Stereo Wakeski Co. Inspired by music and the energy of this new and innovative watersport, we gave the Standard a nice mashed up disco treatment.
Explosive product graphics
Stereo Wakeski Co. – Park Edition 2010
Robots at war! What cooler theme for product graphics can you get!?! We approached it with our own retro style, resulting in an eye-catching piece of artwork.
Rema 1000
Packaging design for food storage products
Rema 1000, one of our larger clients, asked us to design the packaging for their food storage products. These include products like parchment paper, shrink wrap, aluminum foil, etc. We ended up with a slightly retro design, color coded for area of usage and nice shelf impact…go get it folks!
Red Rabbits stepping to the sky!
(quite literally)
Did you love the red vintage couches from the Salvation Army at Red Rabbits? Did you hate them? We know you’re both out there ;) In any case, we suspect you won’t mind stepping up to the 3 sweet floors above our old offices (same building, Sagveien 23c, entrance 1, 0459 Oslo).
We welcome you with love into our new offices with twice the space, triple the features and quadruple the excitement! Behold, beware – our brand new rabbit hole!
(behold the complementary RR slippers, hosting the cold and/or dirty feet of all our beloved guests)
(our loft: chill lounge, entertainment center and exhibition area)
(background: meeting area fitting 10 folks and our faithful product photo table in the far back/right)
(main floor, fitting work stations for 8 busy rabbits, in addition to the 2 up in the loft)
(drop by at 12:00 to get a really weird lunch experience :) – also hosting the occasional casual meeting)
(there’s nothing quite like a trip to the RR oasis with a good book and a soft breeze)
Rema 1000
Packaging design for cleaning products
Check out this packaging design for a cleaning products range for Rema 1000’s private label Landlord. We came up with a clean design, with bright, vibrant colors. Dealing with Chinese print houses caused some funny blueprints, but we managed to make the products look the way they where supposed to when they finally arrived in the store.
Sport category illustrations for Club Intersport
Advertisement company DDB-Oslo contacted us to produce a series of silhouette illustration for one of their customer, Intersport. The brief was to illustrate a list of sports, with one static and one dynamic illustration for each category. We literally jumped into the task, shooting reference photos with our crew striking poses in everything from tights to baggy pants…nice!
Red Rabbits illustrations and animations
for TINE e-learning courses
We recently completed a set of illustrated animations for TINE (Norways leading dairy product manufacturer). The animations is part of a e-learning course, where “Mr. Ekstra Lett” acts as the tutor in a light and easy manner. Every now and then the angry whole milk dude comes in and questions why things are not in order. TINE is happy with the result and so are we!
Wilkommen aus Red Rabbits:
VW-Audi Club Norwegen
VW-Audi Club Norwegen chose Red Rabbits to redesign and produce their members magazine – “Treffpunkt”.
The production kicks off in 2010, and we’re just bouncin’ ready to go!
Here’s a sneak peak at the cover from our magazine dummy workshop.
Stereo Skis catalog 09/10
We just received the new Stereo catalogs, fresh from the press.
There’s nothing quite like the smell of fresh print!
